Search Engine Marketing
Small Changes, Big Results
Changes to content, navigation, and even to the arrangement of data can have an incredible impact. By analyzing and refining these design components, we are able to measure and implement critical changes.
Search Engine Marketing (SEM) is a key component of bringing traffic to your website. We analyze the effectiveness of your current SEM campaigns, and address the ways in which they can be improved.
Another vital testing method is to have multiple versions of your site up and running at once.
We will analyze each version for how visitors behave, as well as for its conversion rate. Through this method we see what visitors are accessing and what generates leads by measuring the way visitors behave on each version of the site. By taking this data and applying it to your website, we can fine-tune the site in order to maximize overall conversions.
We pay close attention to the results of each test and provide you with a detailed analysis of the results. We use science to increase the number and efficiency of conversions, which is ultimately the measure of a site’s success.